The expansion of international activities through a permanent presence on foreign markets currently achieving higher growth is one of the priority objectives of Veronafiere’s 2012–2016 business plan. This effective focus on internationalisation is confirmed by recent investments in acquisitions of overseas companies and exhibition brands in Brazil, India and Morocco. This policy of expansion now sees the appointment of Dr. GianPaola Pedretti (Fig.) – brand manager since 2006 of SAMOTER and events in the building and construction sector – as Head of the International Office. Events, especially including Samoter and Marmomacc, will now be entrusted to colleague Luciano Rizzi, Head of the Agriexpo and Technology Area.