IFAT ENTSORGA becomes IFAT again

After two events held under the name of IFAT ENT­  SORGA, the leading trade fair for environmental technologies, taking place from 05.-09.05.2014 in Munich, is returning to its original name of IFAT. Eugen Egetenmeir, Managing Director of Messe München GmbH, explains: „The name ENTSORGA was included in the show’s title in 2010, to communicate to the sector the fact that this event was moving from Cologne to Munich. That message has now been understood, and so we are going back to our original, succinct name of IFAT.“

As well as the name change, IFAT is also adopting a new claim – „resources. innovations. solutions.“ This sums up the spectrum covered by the fair and its orientation. The areas of water/waste water and waste/secondary raw materials (Fig.) now come under the overarching term of „resources“. IFAT’s brand identity is also transported visually in a new and sophisticated key visual. As well as a new key visual, IFAT’s website is also getting a new design, which goes online in early November 2013 at the usual web address.

The Federation of the German Waste, Water and Raw ­Materials Management Industry (BDE – Bundesverband der Deutschen Entsorgungs-, Wasser- und Rohstoffwirtschaft e.V.), owner of the name ENTSORGA, continues to be a conceptual sponsor of IFAT. Peter Kurth, President of the BDE: “It was a logical step to concentrate on the name IFAT, in combination with the new claim, and we fully support this move. The terms used in the claim reflect the changes happening in the sector, as the business of ‘rubbish collection’ turns into an innovative and dynamic sector of the economy, supplying industry reliably with the high-value secondary raw materials it needs.”


Related articles:

Issue 2010-10

Top ratings for the world’s leading trade fair

IFAT ENTSORGA 2010, Munich/Germany (13.–17.09.2010)

Following its amalgamation with ENTSORGA, IFAT has celebrated a successful premiere and established itself firmly as the world’s leading trade fair for environmental technology. This is seen on the...

Issue 2010-09

Record numbers of exhibitors

In 2008 IFAT set a new record for attendance, with 2605 exhibitors from 41 countries and around 120?000 trade visitors from 170 countries (Fig.). From 2010 onwards Messe München and the BDE will...

Issue 2010-01-02

Strong impetus to the environment industry

Entsorga-Enteco 2009, Cologne/Germany (27.-30.10.2009)

For four days 784 companies from 30 countries presented their broad range of products and services from the environment sector at the Entsorga-Enteco 2009 in Cologne. About 36,000 trade visitors from...

Issue 2014-03

VDBUM – a new partner of IFAT

Raw materials are a limited resource. And for years a range of different techniques has been developed for recovering raw materials. One example of the careful management of resources is in the...

Issue 2016-05

IFAT again fully booked

The ongoing high level of demand from companies wishing to exhibit at IFAT 2016 is impressive confirmation of the high status of the sector’s No. 1 global innovations platform and trade fair for...