New management structure

In the middle of June 2014 Andreas Heinrich (Fig.) was appointed Sales Manager of Bell Equipment (Deutschland) GmbH. Since 2003 he had been active in various positions in the company. Together with André Krings, he now forms the double management of the branch of the international manufacturer of dumpers. The branch was established in 2000.

Now, the operational responsibilities again correspond to the structure of the German location of Bell: André Krings is responsible for the dumper factory in Eisenach, where all vehicles are manufactured for the European market, North America and parts of Asia. Andreas Heinrich has the overall responsibility for the sales and service activities at the Alsfeld-based Bell headquarters. In addition to the responsibility for the dealers in Germany and 17 adjacent national markets in Middle and Eastern Europe, he is also responsible for the business with the final customers in the individual German regions as well as for the Bell European logistic centre ELC that ensures the supply of spare parts to Europe, North America and the Pacific- Asian region. As important tasks Heinrich sees the successful further development of the  end customer-oriented business, such as the leasing fleet of the company, an attractive offer of used equipment as well as the sale of tested original spare parts and consumables from Bell via dealers or directly.


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