easyFairs® strengthen the synergies of its agencies in Europe

At present easyFairs® organizes fairs in 15 countries worldwide. Now easyFairs® bundles up its organization in seven regions to strengthen the synergies of the individual agencies and to simultaneously open up new business fields. Siegbert Hieber (Fig.) will be responsible for the management of the DACH region (DACH is an acronym used to represent the states of the German language area: Germany, Austria, Switzerland). With effect from 1 June 2013 Siegbert Hieber (37) has also taken over the management of the Basel-based easyFairs Switzerland GmbH. For more than three years he has also been in charge of the management of easyFairs Deutschland GmbH, which, in addition to the German market, is also responsible for the Austrian market. Uniting the three countries under one management, the concentration of the organization of easyFairs® has now been completed in Europe. In addition to the DACH region, the Belgian fair organizer is subdivided into the regions NORDIC (Denmark, Finland, Norway and Sweden), BENELUX (Belgium, the Netherlands, Luxembourg), UK (Great Britain, Ireland and globally) as well as Colombia, Poland and Spain.


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