New branding fortifies the authenticity
of Linatex® premium rubber
1 Only genuine Linatex® premium rubber will be branded with Linatex® logos along the length of the roll
© Weir Minerals
To fortify the authenticity of Linatex® premium rubber, and protect its customers from subpar imitations, a significant branding enhancement has been implemented. All Linatex® premium rubber is now branded with four rows of black Linatex® logos, strategically placed along the length of the rubber roll. This distinctive branding will provide a clear and unmistakable identifier of the genuine Linatex® premium rubber. Extensive testing has confirmed that the black ink does not affect the abrasion-resistant properties of the rubber.
The introduction of this new branding will enable customers to instantly, visually, verify the authenticity of their premium rubber products. Linatex® premium rubber is made from 95 % natural latex using a unique liquid-phase process patented in 1923. Remarkably, its formulation and manufacturing process have remained unchanged for a century, with Weir Minerals Malaysia proudly serving as the sole manufacturer of Linatex® premium rubber in the world.
2 Linatex® premium rubber is made of 95 % natural latex using a unique liquid-phase process patented in 1923
© Weir Minerals
Only Linatex® premium rubber provides the ultimate defence against abrasion. Mark Doyle, Global Product Manager for Rubber, says: “Linatex premium rubber has been manufactured exclusively by Weir for 100 years and is the ‘go-to’ rubber to protect equipment from erosive damage. Imitators have tried to emulate Linatex with inferior red rubber – which can cost you money and potentially harm your people and the environment due to poor performance and unknown failures. Now when you buy a roll of branded Linatex rubber, you can see you are receiving the genuine Linatex premium rubber.”
