Larox Flowsys – the worldwide supplier of flow control and pumping solutions – has changed its name to Flowrox. The new name has been taken into use and the new visual outlook will replace the existing gradually by January 1st, 2012. The location, phone numbers and the VAT number remain the same. The reason behind the renewal of the corporate brand and image is the recent acquisition of Larox Oyj by Outotec Oyj. The pump and valve supplier Larox Flowsys was not included in the deal and continues to develop and grow its business in the changed environment apart from the associate company Larox Oyj.