Rokbak support for APAC and Oceania customers and dealers

Australia and Indonesia are in the top ten markets for articulated hauler global market sales. Rokbak Regional Business Manager Lee Irving explains why aftersales support is so important in these countries as well as in the APAC region in general.

Rokbak Regional Business Manager Lee Irving supports customers and dealers across APAC and Oceania
© Rokbak

Rokbak Regional Business Manager Lee Irving supports customers and dealers across APAC and Oceania
© Rokbak
The Asia-Pacific (APAC) and Oceania regions encompass an important territory for Rokbak. Today, thousands of miles away from the Scottish articulated hauler manufacturer’s factory in Motherwell, Scotland, Rokbak trucks are busy working in construction, infrastructure, quarry and mining operations on challenging sites across countries such as New Zealand, New Caledonia and Papua New Guinea.

Australia and Indonesia are the regional heavyweights, with both markets firmly placed in the top ten for ADT global market sales. Rokbak market share here in APAC and Oceania has increased significantly year on year since the rebrand, increasing 161 % from 2021 to 2023. With repeat unit orders and new customers opting for Rokbak trucks, 2023 saw big truck deliveries including 20 units to an Indonesian mine and 22 to an Australian infrastructure project, with customers and operators praising the trucks’ performance, comfort and low fuel consumption.

  Rokbak trucks operate in locations across the Indonesian archipelago
© Rokbak

Rokbak trucks operate in locations across the Indonesian archipelago
© Rokbak

Support in the Southern Hemisphere

The sheer land size in these markets often means Rokbak trucks are working in remote locations. Long working hours, expansive sites and challenging terrain that is often found in this part of the world means that high performance and reliability are non-negotiable, and that the trucks need to be operated correctly, as well as serviced, maintained and supported.

Having a strong dealer partner that holds a healthy spare parts stock in-country helps ease any spare parts concerns customers may have. From a technical perspective, dealers know they also have a Rokbak customer support manager on hand for any technical support and training. 

“The fact that Rokbak has dedicated sales and aftermarket support based in the APAC region is critical and very much appreciated by our customers and dealers,” explains Rokbak Regional Business Manager Lee Irving. “We are working with multiple time zones and it’s not only about assisting new sales and new fleets of trucks – we have many older machines working in the region that we also support. Customers are dependent on these trucks, and we’re adaptable and ready to support them and our dealers whenever they need us. Since we became Rokbak in September 2021, we’ve generated a lot of interest and have been received positively across APAC and Oceania. Customers like the fact that both the Rokbak RA30 and RA40 ADTs are durable, powerful, easy to operate, comfortable and reliable. We are continuing to look at regional expansion with the right reliable and trusted business partners.”

  An RA40 fleet undergoing daily checks on a site in Indonesia
© Rokbak

An RA40 fleet undergoing daily checks on a site in Indonesia
© Rokbak

Uptime Down Under

Originally from England, Lee’s home is now Perth, the capital and largest city of Western Australia. Perth provides excellent access to Southeast Asia, Oceania and the rest of Australia for Lee to best serve Rokbak dealers and customers, with other Rokbak APAC territories including Hong Kong, Thailand and the Philippines. The diversity of locations where RA30 and RA40 articulated haulers are now operating means a full calendar that takes Lee on the road and overseas across multiple time zones.

“Those are the joys of job – we can be in a major city on one visit and then the next we can be on a remote job site that takes a full day to get to,” explains Lee. “It’s exciting. Fundamentally, job site visits are as important as the initial sale. We’ll go wherever Rokbak dealers and customers require support. We’ll gather operator and job site manager feedback, offer on-the-spot recommendations and get to see first-hand the dealer and customer appreciation for OEM support.”

Lee now has close to 30 years’ experience in the industry, working his way up from the factory floor to Regional Business Manager. He arrived in Australia with his family in January 2013 as a business development manager with Terex Corporation, which became part of the Volvo Group in 2014, and was rebranded to Rokbak in September 2021. “We are supporting dealers and our customers across a vast part of the world,” concludes Lee. “That means you can find yourself on a call and the next thing you know you’re on the plane to Jakarta, Kalgoorlie or Kalimantan. Customers want to be reassured that they have both the local dealer and Rokbak support behind them, and that you’re dependable. That is what we do and that is what Rokbak offers.”

rokbak.com

Related articles:

Prioritising customer and dealer needs are key for Rokbak

With 25 years’ experience in the industry under his belt, Rokbak Regional Sales Manager EMEA Kenny Price discusses increasing Rokbak hauler sales by 25 % and how experience from the factory floor to...

more

Rokbak awards its top dealers of the year

Rokbak’s Dealer of the Year award has been expanded to include four categories, which saw dealers from the UK, Europe, North America and Australia recognised for their efforts in supporting the...

more

Rokbak presence increases in the USA

Rokbak Regional Sales Manager in North America, Dan Meara, explains the burgeoning profile of Rokbak and its RA30 and RA40 articulated haulers in the USA, the largest ADT market in the world. Over...

more

The RA40 pair helping carry the load for Atlas Quarries

In New Zealand, Rokbak RA40 articulated haulers supplied by long-time machine partner Porter Group are in Atlas Quarries’ fleet at its tough, steep site. One of New Zealand’s leading quarrying and...

more

AED return for Rokbak signals strength and targets for 2024

At the beginning of a significant year for the Scottish articulated hauler manufacturer, Rokbak attended the AED Summit in Las Vegas to discuss growth and future plans with its North American dealers...

more