“The Road” and “The Rock” are becoming more individualised, faster, and more sustainable

Sustainability is a key part of the Wirtgen Group’s foundational aims and is firmly embedded in all corporate processes. Innovative and sustainable solutions drive digitalisation not only in the road construction sector, but also in the evolution of the company’s own media communication. In ‘The Road’ and ‘The Rock’, the corporate group doesn’t just report on exciting machine operations of their construction equipment; they also provide a closer look at the world of the Wirtgen Group.

The rapid development of communication media has changed user behaviour and the associated requirements. As part of its sustainability strategy, which has an impact on all areas of the Wirtgen Group, the company is also focusing on the digital transformation of its print media. All issues of the paperless magazines are now available 24/7 on the website to interested readers.

  The digital magazine The Road with comprehensive information on road construction and rehabilitation
© Wirtgen

The digital magazine The Road with comprehensive information on road construction and rehabilitation
© Wirtgen

Successful print media given a modern makeover

In the past, FORUM and RoadNews covered the rapid development and transformation of the company. With FORUM, the magazine for customers, employees, and friends, readers were able to take a regular look behind the scenes and learn all the things they always wanted to know about the Wirtgen Group. The user magazine RoadNews was aimed at road construction professionals and fans, with a focus on spectacular job site reports, new machines, technical articles, interviews with users, and tips for routine operations. Both magazines have also undergone constant change themselves, a process which has led to their new digital format.

  The digital magazine The Rock with exciting information on materials processing and extraction
© Wirtgen

The digital magazine The Rock with exciting information on materials processing and extraction
© Wirtgen

Preparing digital content to suit the target group

The Wirtgen Group is now bundling all of these topics into two digital magazines. This lets them work with a faster turnaround time, catering more quickly to individual information needs.

“The Road” is now dedicated to road construction and rehabilitation, with the solutions and technologies of Wirtgen, Vögele, Hamm, and Benninghoven. 

With “The Rock”, the company is now providing professionals in materials processing and extraction with their own dedicated magazine for the very first time. This was prompted by the readers’ wish for more reports on the relevant fields of application and on the solutions offered by Kleemann and Wirtgen.

 

Two Magazines – One Platform

“The Road” and “The Rock” are available on the company website at: THEROAD.wirtgen-group.com and THEROCK.wirtgen-group.com.

www.wirtgen-group.com

Related articles:

Making sustainable road construction tangible: the Wirtgen Group at bauma

‘The Future in Roadbuilding – Smart. Safe. Sustainable’. This was the motto of the joint appearance by the Wirtgen Group and John Deere at bauma 2022. With more than 97 exhibits – including 37...

more
Issue 05/2024

Wirtgen Group

Groundbreaking solutions for the road construction industry Smarter. Safer. More Sustainable. This is the theme of the Wirtgen Group’s appearance at Hillhead 2024. Amongst other things, the focus...

more

Intermat 2024: the Wirtgen Group presents technologies for sustainable road construction

The appearance of the Wirtgen Group at the show from 24 to 27 April 2024 sets a major focus on environmentally compatible technologies, solutions and applications that make decisive contributions to...

more

More than 90 exhibits and 33 world premieres on an exhibition space of 13 000 m²

In Munich, the Wirtgen Group is presenting sustainable – and therefore pioneering – solutions for the road construction industry and is once more demonstrating its outstanding powers of innovation....

more

The Wirtgen Group brings a World Premiere to World of Asphalt 2024

From March 25 to 27, the Wirtgen Group will be presenting a cross section of its sustainable technologies for the entire road construction process chain. In addition to the 13 exhibits, the highlights...

more