Rokbak was a major presence at this year’s Associated Equipment Distributors (AED) Summit event, held in Florida/US, 17 to 19 January. The company met with potential and existing dealers as it prepares for one of its busiest years in recent history.
Left to right: ICP dealers John Hunter, Dan Meara and Manuel Nemer; ICP owner Flavio Travano; also Paul Douglas, Jacqueline Reid, Guy Wilson and Robert Franklin, from Rokbak
Paul Douglas, Managing Director, Rokbak, pictured meeting former US Vice President, Mike Pence at the AED Summit
During the Summit, Rokbak’s team also met and dined with dealers Shafer Equipment, Rasmussen, Easton and RECO Equipment. In addition to staging individual meetings with partners, the 2022 AED Summit provided an opportunity for Rokbak’s team to network with fellow industry colleagues and attend conference sessions on the latest trends in equipment ownership, retail and management.
For the Summit’s closing night dinner Rokbak was a Gold Sponsor, giving the company and its dealers a VIP presence at the gala event, which included a speech from special guest, former US Vice President, Mike Pence. Mr Pence was later joined on stage by AED President and CEO Brian P. McGuire for a question-and-answer session with summit attendees.
The AED Summit is an annual convention designed specifically for equipment distributors that aims to advance the industry through networking, education and leadership. It is organised by AED, an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications.