A changed market requires adaptations, even as regards the network of dealers (Fig.). For this reason, the Böhrer Baumaschinen group of companies now covers large sections of Baden-Württemberg, the home federal state for the compact machinery from Terex, as well as parts of the Rhineland-Palatinate. At the same time the Rühle company, which had been classed as the “Terex dealer of the year” in 2009, has essentially expanded its area of activities in the north and the east. A hands-on company structure, short distances, the direct contact between customers and employees and managers, committed and flexible repair, erection and sales teams as well as a well-organized leasing offer for construction machinery and equipment are the trademarks of the Böhrer Baumaschinen GmbH & Co. KG. 32 of the 52 employees work in three service centres and in the local area. Since the beginning of the year 2011, the Rühle company, which consists of 15 employees including the three managing directors, has considerably extended its service area. Now Rühle is the main dealer and service partner for products from Terex Compact in the entire region of Heilbronn-Franconia, in the East Swabian Alps and the Heidenheim districts as well as in parts of the Neckar-Odenwald, the Rems-Murr and the Göppingen districts. Since 2009 Rühle has already been the main dealer for Terex trough tippers and dumpers in Hohenlohe-Franconia and in the East Swabian Alps.
Terex Construction Central Europe, Berlin (D),