The program is the name

New brand identity – EAG Einfach Aufbereiten GmbH

W‌ith its new company name Einfach Aufbereiten, the Dresden-based company, which previously operated under the name BHS Innovationen, intends to further sharpen its brand profile.

In BHS Innovationen GmbH, in-house developments by employees from BHS Bau- und Handelsgrup­pe Sachsen ( ) are brought to market maturity and are distributed. A success story has been written in recent years with the “Project Screening Machine”, which now directs the entire focus of the subsidiary company on processing technology.

With the aim of reducing crushing costs in the company’s own asphalt mixing plants, an innovative simple screening plant was built in the early 2010s. The potential of this technology was recognized and brought to market maturity. Today, Einfach Aufbereiten is an established manufacturer of simple, robust, and flexible construction material recycling screens.

Thus, the program becomes the name. From January 2021, the official company name will be EAG Einfach Aufbereiten GmbH. In this context the Internet presence “” was also revised and a new logo developed – by which the “BHS Innovations” can be recognized.


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