The U.S. market is challenging but promising
Yet the U.S. market is a challenging one – and always has been. At the same time, the overseas market is considered very strong and is expected to grow even more robustly in the future. Trade visitors, at least, do not see Trump’s tariff policies as a major obstacle and are looking forward to the coming months with optimism. “We spoke with many customers – both existing and potential – and the consensus was unanimous: the mood is positive, people aren’t letting the tariffs dampen their business, and there is a way forward,” reports Werner Ammerer, Head of Global Marketing at RUBBLE MASTER, who was on-site at the trade show himself, describing the positive mood in the industry, and adds: “Even the economic situation in America, with high utility costs, does not seem to be dampening this upswing. However, it is not yet possible to assess how the conflict in the Persian Gulf will play out.” For the globally active company RUBBLE MASTER, Europe is the most important market, followed by North America, Latin America, and the Middle East. The export ratio stands at approximately 96 %.
Quality as our most important hallmark
Many international markets – including the U.S. and the Middle East – are placing increasing emphasis on verified quality standards and ISO certifications when awarding contracts. For RUBBLE MASTER, quality is therefore much more than just a buzzword: It forms the foundation for long-term partnerships and trust with customers. To ensure these high standards are maintained over the long term, the company undergoes comprehensive audits and certification processes. Through these ongoing quality checks, the Upper Austrian company ensures it delivers reliable, top-quality products to customers worldwide.
